ABOUT US The Management

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The Management
AD's management is a team who has been successful in FMCG and healthcare businesses in Vietnam. The management team includes managers who have sound education & training with in-depth understanding of the market, relevant experiences and professional in functional areas.

Our management team is proactive and highly committed to the business we are doing.

The team has strong leadership with a clear vision but is open minded enough to enable changes & improvements whenever necessary. We have a strong team spirit & great respect for our people.

Each member of the management team is assigned to manage a separate business account. These Account Managers ensure smooth & effective business coordination and operation for each principal.

Mr. Truong Quoc Chi – President & CEO
  Mr. Truong Quoc Chi graduated from the Technical University of Budapest, Mr. Chi began his career as an entrepreneur who imported pharmaceutical & healthcare products from Hungary, Poland, Germany, Greece, Spain and the United States into Vietnam in early 1990s. Mr. Chi was General Manager of Tradewind ASIA in more than 10 years before establishing AD in 2004. Under his leadership, Tradewind ASIA has successfully marketed Plusssz effervescent vitamin & Mead Johnson milk powder in Vietnam.


One of his success stories at Tradewind ASIA was making Plusssz become No. 1 vitamin brand in Vietnam from first market entry in 1995 to date. Plusssz used to reach the peak in-market sales of US$ 10 million for the category of effervecent vitamin.

His second success story at Tradewind ASIA was Enfa A+ Family (Gia Dinh Enfa A+) which is milk powder franchise of Mead Johnson Nutrition in Vietnam. The franchise including EnfaMama A+, Enfamil A+, Enfagrow A+ and Enfakid A+ have grown at an average of 60% annually and were consistently in the top three foreign milk powder brands in Vietnam from 1998 to 2004.

As the President & CEO, Mr. Chi has built and continues to provide his strong leadership ensuring the success of Advanced Distribution Co., Ltd. in the years ahead.

Mr. Nguyen Van Hai – Chief Operating Officer
  Mr. Hai graduated from Hanoi National Economics University (NEU) in 1987 and obtained his MBA in international business from the Asian Institute of Technology (AIT), Thailand in 1995.

Mr. Hai has 5 years working with TN Intertrade Co., Ltd. in Bangkok, Thailand and then other 5 years as Hanoi Chief Representative of Tradewind ASIA before joining AD as Chief Operating Officer in 2004. He is in charge of all daily operations of the company nationwide.

Mr. Hai is providing the leadership over daily operations of AD to ensure that distribution and logistic service operations are in the right balance of effectiveness & efficiency.
Mr. Phan Van Tuan – Chief Financial Officer
  Mr. Tuan graduated from Ho Chi Minh City University of Economics in accounting & auditing and obtained his MBA in finance in 2006 from the same university.

Joining AD from 2006 as Chief Financial Officer, he has shown his professionalism in finance, accounting & tax management. He has built up our financial plan & budget both in short & medium terms. He also set up the accounting, tax and financial auditing systems to make sure the cross functional monitor, transparency & accuracy of purchases, revenues, expenditures and financial statements to relevant stakeholders.

With more than 15 years experience in the field, Mr. Tuan is totally capable to provide the leadership to his team nationwide as well as the advice to our partners & customers in terms of finance, accounting and tax that comply with local & international standards and practices.
Ms. Dang Do Tuyet Lan – Hanoi Financial & Internal Audit Manager
    Ms Tuyet Lan graduated from Hanoi National Economics University (NEU) in 1999 & obtained training certificates for senior management, chief accountant, auditing by KPMG (2000), CPO by VJCC (2006) and CFO by PTI business school (2007).

Ms Tuyet Lan has nearly 20 years working experience in human resource management and financial auditing in top ranking Vietnamese companies before joining AD in 2005.

Among the first people to set up the company branch in Hanoi, Ms Tuyet Lan has contributed in building up the distribution centers in North Vietnam in terms of facilities, equipment, systems and policies.

Ms Tuyet Lan is focusing on financial and internal audit to facilitate the investment, cashflow monitoring, financial transparency & compliance of AD in North Vietnam.
Ms Nguyen Thi Hong Phuong – Human Resource Manager
  Ms Hong Phuong graduated from Van Lang University in tourism management in 1999 and obtained the certificate in Human Resource Management (CPO) from Pace Business School in 2009.

Ms Hong Phuong
has almost 10 years successfully managing the human resource in big local companies including set up the HR system (recruitment, training & development, evaluation & rewarding, SOP, regulation, policies, insurance, income tax and labor relations.

Ms Hong Phuong joined AD from 2007 as Human Resource Manager providing her leadership to her team and serving nearly 3,000 people working at the company across the country.
Ms Do Thi Kim Sang - National Data & Program Manager / Mead Johnson Account Manager
  Ms Kim Sang graduated from Ho Chi Minh City University of Economics in business administration. Ms Sang has almost 15 years experience in distribution & logistics for FMCG in high ranking local companies.

Ms Kim Sang
is the one who sets the system and provides leadership for her team the nationwide supply chain, 3PL warehousing & transportation, order processing, trade program, data & reports and CRM services.  

Ms Kim Sang is the Mead Johnson Account Manager who handles coordination points & takes responsibility for the smooth operation of Mead Johnson in Vietnam.
Ms Nguyen Thi Kim Lien – National Distribution Manager
  Ms Kim Lien graduated from Hanoi National Economics University (NEU) in 2000, Hanoi Foreign Languages University in 2002 and obtained the Chief Executive Officer (CEO) certificate from the Asian Business and Management Association (ABMA) in 2010. She has almost 15 years working experience in setting up & managing distribution networks, distribution policies and systems.

Joining AD in 2005, Ms Kim Lien manages and provides leadership for the Customer Service Team nationwide (called CSD), basically taking care of sales contract negotiation & management, sales order fulfillment, sales credit policy and cash collection.
Mr. Le Hung – Healthcare National Sales Manager
  Mr. Le Hung graduated from Hanoi University of Commerce in business administration in 1995. He has almost 20 years sales experience with famous international & local brands such as Coca-Cola, Colgate, Foster, Kinh Do and now Plusssz.

Mr. Le Hung
joined AD in 2008 as National Sales Manager and Account Manager for Plusssz effervescent vitamins. He has developed the strategies, targets, plans and budgets for the Plusssz business to maintain its No. 1 position for vitamins in Vietnam.

Mr. Le Hung manages the marketing, sales & promotion as well as the distribution network for Plusssz nationwide.
Mr. David Bellman – Strategic Advisor
    Mr. David Bellman, Canadian professional with almost 20 years experiences in marketing and management in Vietnam, escpecially in food sector. As AD strategic advisor, Mr. David has given recommendation on AD business strategies and the company competitive advantages.